Affirm Strategy home
Affirm Strategy home

Population, Demand, and Market Analysis

We build the fact base behind growth decisions: population health and demographic analysis, clinical demand forecasting, physician supply and demand, and the competitive intelligence that shows where the real opportunity lies.

What we do

  • Population health and demographic analysis
  • Market opportunity and competitive intelligence
  • Clinical demand forecasting
  • Geographic growth and market expansion
  • Physician supply and demand
  • Service-area and referral pattern analysis

Questions we help answer

  • How will demand for our clinical services change as our population grows and ages?
  • Where do our patients come from today, and where are referrals leaving our network?
  • Do we have the right number and mix of physicians for the demand we expect?
  • Which geographic markets offer room to grow, and which are saturated?
  • Who are our real competitors for each service, and how are they positioned?

How an engagement works

  1. Frame Define the question.
  2. Understand Establish the facts.
  3. Evaluate Define the choices.
  4. Affirm Build the case.
  5. Activate Turn strategy into action.

See our full approach

Senior-led

Your senior advisors

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